Does your business, firm or organization have a chosen brand? Why do you have a brand? What does your brand say about your products? Are you effectively using and protecting your brand? Are there any businesses that you know whose ‘brand’ is strikingly similar to your own?
Trademarks are important assets in the growth and reputation of a brand. Think of any large modern corporation and the effect of its trademark on communication about its goods and services. The iconic Nike “Swoosh” design is recognizable globally irrespective of language: In a single logo, the Nike trademark captures customer attention and conveys numerous messages about the company’s reputation and products.
Trademarking is an effective way of protecting and using your chosen brand. It is a consumer protection tool as well as a marketing tool. How do your customers distinguish your business from your competitors?
A trademark is simply any word, name, symbol, design or combination of the same that enables customers to identify the products and services of a particular business, making it different from other same or similar competing products and services.
Registered trademarks as assets can appreciate over time. The more your brand reputation grows the more valuable your business becomes leading to opportunities for growth and expansion.
Disclaimer- This article is intended as a general comment on legal issues and developments. The material is for informational purposes only and should not be taken as legal advice. Seek specialist advice on specific circumstances.